Meet Ali

Ali WallaceAli grew up on the family farm in Norfolk.

For a career he decided against cultivating the land, and graduated in 1996 with an honours degree in Business and Marketing from Oxford Brookes University.

On graduating, Ali moved to London and began his six year agency career at the likes of Dynamo, Attention UK, Billington Cartmell and 141. During this time Ali covered a wide breadth of disciplines, namely classic SP, DM, large scale events, sponsorship leverage and Brand Experience. He worked with clients such as Worthington, Bacardi, Carlsberg, Coca-Cola, Mattel and Scottish & Newcastle. A highlight of Ali's agency career was running two Worthington Cup Finals.

After taking a year out in 2002 to travel, Ali returned to the UK seeking a new career challenge. As someone who is highly social and who enjoys keeping in touch, recruitment seemed like the perfect opportunity to combine his business and networking skills.

Ali's natural ability to bond with people, coupled with his industry experience gave him instant success. He's able to tune into a candidate's needs and has the ability to marry them with a client's opportunity.

After many years building relationships, placing people and working the market place, Ali realized there was more to life than doing recruitment for someone else.

And so it was that DNA was launched on April 2nd 2008.

In his downtime (of which there isn't much) he plays hockey for the Royston Magpies. He lives near Barley with his wife and three children, Maisy, Hector and Freddie.

Email Ali at ali.wallace@dynamicnewalliances.com.

Favourite Links

Fine wines not available in the shops: http://www.edwardparkerwines.co.uk/
Up and coming lifestyle website: http://www.urbanmole.com/
The best game in the world: http://www.rfu.com/
The other best club in the world: http://www.lords.org/
My hockey club: http://www.roystonhockey.co.uk/

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